When we first put one tiny foot in front of the other, there wasn’t a word to describe us.
So we made one up.
The Fableists (fay-buh-list) noun, pl.
A group of people making the coolest clothing for little punks! Garments that are not only beautifully designed but made well and completely sustainable.
2012-13; [ fable + activitist ]
Fable - a short story with a moral
Activist - Someone with a rebellious spirit who makes positive change happen
We’re going all the way and we want to take you with us. Between us, we can break the cycle of kids making clothes for kids. And we’re going to do it by turning our youngsters into the hippest kids on the block.
Our look is based heavily on old school utilitarian work-wear and classic vintage clothing. It’s timeless, hard-wearing clobber that will look just as cool in 10 years’ time on the mean streets of the fashion capitals of the world and in the countryside the world over.
And our threads aren’t about seasons. They’re designed to be worn all year round by both boys and girls. They are made to be passed on to someone else when they’re outgrown and even come with their own passport so you can track where they’ve been.
We are properly sustainable every little step of the way. And we respect every person along the way who makes our clothing happen.
The Fableists. Play hard, live forever.
Become a Fableist. Join the revolution!!