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Dress Responsibly

Our Mission

Our mission is simple.

We’re here to kill convention. And produce the very coolest of clobber, that’s sustainable, ethical and built to last. No fast-fashion rubbish. No mountains of wastage. No child labour. Just cool, edgy clothing that doesn’t cost the earth, but helps to save it instead.

We are a group of creative people making cool, sustainable clothing for kids. Our garments are not only designed well but are also completely sustainable.

Our look is based heavily on cool utilitarian work-wear and classic vintage clothing. Timeless, hard-wearing clobber for kids that will look just as good in 10 years time.

Our threads aren’t about seasons. They’re designed to be worn all year round by both boys and girls.

We are properly sustainable every little step of the way. And we respect every person along the way who makes our clothing happen.